I'm Daniel Kedinger

Digital Strategist. Speaker. Writer.

Husband & Father. Technophile.

Coffee Snob. Apple Enthusiast.

About

Hello! I’m Daniel Kedinger. I am a big-picture thinker with pixel-perfect precision. My contributions are creative catalysts that shape strategies and shift perspectives. I help turn campaigns into conversions, offering solutions shaped by analytical thinking and driven by data. My work isn’t done until it defies all expectations.

Located: South Louisiana
Phone: 337 257 6182
E-mail: daniel@meshbr.com
Work: MESHbr.com

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Experience

2020 - Present

Principal & Director of Digital Strategy, MESH

Develop digital brand strategies, UI/UX design and development, social and digital engagement strategies and digital marketing campaign planning.

2019 - 2020

Executive Editor, Food Marketing Now

Develop content strategies, conduct interviews and create articles to educate and assist food and beverage marketing executives.

2012 - 2020

VP Consumer Engagement, BBR Creative

Responsible for the successful development and management of activation strategies for client brands with a high focus on digital platforms. An innovator, trendsetter, and progressive thinker who can connect digital to all other aspects of a client’s business and drive growth opportunities. Spearheads digital innovation for BBR’s clients ensuring all efforts have a solid digital approach.

2015 - 2016

Contributing Writer, Practical Ecommerce

Contributing writer for topics on website design and development. Topics ranging from planning website projects, mobile design, website typography, working with freelance web designers, and site usability.

2005 - 2012

Owner/Principal, Crucé Design

Co-founded a B2B boutique design firm specializing in graphic design, photography and website development. Worked with small to medium-sized businesses to create new websites and advertising collateral.

Education

2000 - 2001

University of Louisiana at Lafayette

Studied Business Systems Analyst and Technology, Lafayette, LA.

2002 - 2005

Saint Joseph Seminary College

Bachelor of Arts in Philosophy and the Liberal Arts, Saint Benedict, LA.

Capabilities

Digital Strategy

Lead teams in digital-first strategies to best reach consumers to drive engagement.

Performance & Attribution

Develop tracking outlines for proving ROI across multiple channels and crazy customer journeys.

Digital Advertising

Creating the right mix of tactics to reach consumers with the right message at the right time.

Email Marketing & Automation

Architecting segmented email campaigns and automation workflows for one-to-one engagement.

Website & Ecommerce

User-focused website and e-commerce strategy for local, regional, and national brands.

SEO & Content

Marketing focused on user-intent based behavior to drive traffic and greater brand awareness.

Skills

Omnichannel marketing campaign strategy
Marketing demographics & psychographics
User persona development
Customer journey mapping
User experience workshops
Email marketing strategy
Social media marketing & measurement
Organic & paid search marketing
Ecommerce platform assessments
Marketing automation planning
Campaign reporting & insights
Website tracking & analytics

Certifications

Hubspot Inbound
Hubspot Email Marketing
Google Shopping Ads
Lean UX/UI, Digital Summit TX

Interests

Coffee

Friends say I drink boujee coffee and they are right. Daily pour-overs of some obscure single-origin Ethiopian coffee keep me going.

Apple

You will find a family of Apple stickers on my car. I have an original orange clamshell iBook and waited in line for the first iPhone.

Technology

Mixing up my kid’s names and Alexa happens more than I would like to admit. Home media servers and smart devices are my addictions.

Contact

Phone

work / 225 248 1111
cell / 337 257 6182

Email

daniel@kedinger.com

Location

South Louisiana