Hello! I am Daniel Kedinger – a creative strategist with a knack for nuanced problem-solving. Creative leader by day, Father of Five and Apple Fan by night. I enjoy shaping strategies and seamlessly shifting perspectives for clients and cohorts alike. For groups, companies and classes, I speak on the intersection of ceativity, technology, and people.Contact Daniel
I am currently in charge of agency product teams including design, copy, development, and digital marketing as well as sit on the agency executive leadership team.
I was responsible for the successful development and management of activation strategies for client brands and spearheaded digital transformation for clients.
I founded a boutique design and development agency focused on serving small businesses, non-profits, and agencies.
Developing a brand's creative or digital strategy is more than just strategies and tactics. It requires understanding what internal and external stakeholders value most.
After leading teams of creatives, marketers, and developers I have learned that communication is crucial but empathy is the special sauce to true creativity.
Today's marketing landscape is more than just a website and a social media presence, it requires considering that consumers want different channels for different levels of engagement and measuring that is not easy.
My career has taught me many things, but most importantly that to consistently innovate you must be a constant student. New ideas come from the most unlikely places and fostering that is a skill.
I am made better by my amazing wife and 5 children. They keep me laughing and provide me an opportunity to provide endless dad jokes.
Family is extremely important to me and I believe that harmony between our professional and personal lives is crucial to success. I say harmony instead work-life balance because I think balance implies opposite sides of the scale instead of seeing a person as a sum total of their experiences.
"Let them have coffee before meditation." - Fulton Sheen
Brewing coffee in the morning can offer a serene moment of mindfulness, as the rhythmic process of grinding beans, the soothing sound of brewing, and the rich aroma create a tranquil environment.
Coffee is also a wonderful catalyst for shared moments, bringing people together over a comforting cup, fostering connection and conversation in the warmth of its embrace.
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All Things Apple
Some people may have an Apple sticker on their car or others stick figures for their family, but I have 7 Apple stickers to let everyone know that we truly are an Apple household.
Smart Home Automation
While getting a few smart bulbls and an Alexa can start you on the journey, I have fallen completely down the rabbit hole and enjoy automating as many mundane tasks around our house as possible. And in true Dad fashion I can turn all the lights of in the house automatically when I leave. 😎
Movies & TV
I enjoy storytelling and that usually means a good movie or tv show that I can sink my brain into and enjoy the human experience.
I tend to be pretty genre agnostic but I tend to lean towards SciFi, Action, and Documentaries.
Magazines & Books
Spending hours on a computer every day really makes me craze the printed page when possible. I enjoy reading magazines liked WIRED, Inc, and Fast Company. I also tend to get lost in a good SciFi book that usually has some angle about humanity and their fight against hopelessness in a post-apocalyptic world.
With a commute of an hour or so a couple times a week I have become an avid podcast listener. Some of my favorite are here (left to right). Malcom Galdwell with Revisionist History, Simone Sinek and A Bit of Optimism, Todd Henry and The Accidental Creative, and Nilay Patel with Decoder. I also fill in the gaps with WIRED's Gadget Lab, TED Radio Hour, Work Life by Adam Grant, and DarkNet Diaries.
Now that you know a little about me, I would love to get to know you and your challenges.